Ally Bee at The Green Closet
Ally Bee Knitwear exhibited at The Green Closet project at Pitti Immagine Milan last week, along with other select sustainable British fashion brands. The Green Closet event, at the ‘SUPER’ Pitti Immagine event, showcased British fashion labels hand-picked by UKTI Italy for their commitment to sustainable sourcing and production. The event is now in its 5th year and Ally Bee Knitwear was privileged to have been selected to join the showcase project exhibited in the heart of innovative collections at SUPER.
Ally Bee joined a delegation of exhibitors including bespoke womenswear label Judy R Clark and sustainable silk womenswear label Kitty Ferreira. Both Judy R Clark and Kitty Ferreira are award winning labels, with an emphasis on meticulous construction in carefully selected materials. Judy R Clark is renowned for dramatic tailored designs combining Scottish tartans, lace and tweeds. Kitty Ferreira crafts a premium womenswear range using upcycled fabrics, non-violent silk and herbal dyeing.
Ally Bee was selected for The Green Closet for fulfilling the key sourcing criteria of being Animal Friendly, Eco and Organic. The Ally Bee AW15 womens collection is crafted from natural fibre grown, spun and knitted in the UK. The predominant fibre is British alpaca sourced from small farms in the south of England, in colour palette of natural dye-free shades.
The Ally Bee AW15 women’s collection is crafted from natural fibre grown, spun and knitted in the UK. The predominant fibre is British alpaca sourced from small farms in the south of England, in colour palette of natural dye-free shades.
A launch reception for the Green Closet was opened by British Consul Generale Tim Flear, welcoming Italian fashion Press, agents and buyers to the event. He highlighted that the Green Closet forms 1 of 3 pillars of UKTI’s promotion of ‘Green Britain’.
This year’s Green Closet is especially significant in the lead up to Milan Expo 2015, opening in May, where delegations from across British industry will come together to discuss and share innovation in global food security. Nicola Bolton, UKTI’s Managing Director of Trade, joined the reception and emphasised UKTI’s support for innovative, environmentally responsible fashion labels and the value of sustainable fashion to the economy.
Super was hosted at Milan’s FieraMilanoCity during Milan Fashion Week and sees over 6000 attendees through its doors during the 3 day event.
Other European events showcasing British eco-fashion included the Green Showroom in Berlin in January – read about it here.
For further press enquiries on Ally Bee Knitwear and its commitment to sustainability in production or to view the AW15 collection please contact Ally Bee Director, Alison Baker, on firstname.lastname@example.org.