Yesterday was Fashion Revolution Day – when wearing your shirt inside out was the right thing to do for a day. It was a day to ask ‘Who Made Your Clothes’ to raise awareness of the uglier side of the fashion industry and act as a remembrance for those who so tragically lost their lives or were maimed in the collapse of the Rana Plaza building in Dhaka, Bangladesh on 24th April 2013. An idea coined by Carry Somers, Co-founder of Fashion Revolution Day and owner of ethical label Pachacuti, has extended from the UK to across the world over the last few months, with events held all around the world yesterday and making Fashion Revolution Day a truly global campaign.
Womenswear label, Eileen Fisher – a long-standing advocate of sustainability in fashion – hosted a reception in the Covent Garden store. Tweeted frenetically all day as #InsideOut – and in the spirit of the Fashion Revolution Day – it felt only natural to wear a piece of clothing inside-out at this event. I was there and was very fortunate to meet Carry Somers who’d been working flat out in interviews all day spreading the word. Her epiphany to mark the anniversary of the Rana Plaza disaster with this event has caught the mainstream imagination. The media has been hot on the topic – both major papers and radio have covered this event. And, Fashion Revolution clocked up 16,000 tweets yesterday – #FashRev – with consumers asking brands ‘Who made my clothes?’
Fashion Revolution Day Inspiring Talk
After screening ‘Handprint’, a short film commissioned by Livia Firth, Orsola De Castro, co-founder of the Fashion Revolution Day and long-time advocate of fashion up-cycling, gave an inspiring talk on the growing movement towards change in the fashion industry.
‘This is the possible beginning of a revolution. We have seen it in the food industry, there is no reason it cannot happen in fashion … Clothes speak about who we are and now we should speak about those who made them. Let this be a new and curious dialogue.’
Orsola De Castro
I feel this day has sent out the first ripples in a wave of change – where sustainability – for both people to planet and from production to consumption – starts to shift from being niche, to being the norm. We live in hope!