Privacy Policy relating to the use of the website

This privacy policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

When you enter our checkout you are taken to a secure page.

Our payment page is hosted by PayPal. By using this payment facility no credit card information is ever sent to Ally Bee Ltd.


We may collect and process the following data about you:

1. Personally identifiable information – information you provide by registering on the website; details of transactions you carry out through our site for the fulfillment of your orders; if you contact us, we will keep a record of that correspondence for our own records. We will also contact you by telephone if we have a delivery problem or need to talk to you about your order. We do not like making sales calls!

2. Aggregate Information: When you used our site we may collect tracking information about your computer, operating system, browser type, domain name of your Internet service provider and the pages your visited on the site but this does not identify any individual. We collect this information for aggregate reporting on the use of the website.
3. We use encryption to protect your credit card information and we only accept orders from web browsers that permit communication through Secure Socket Layer (SSL) technology. This encryption makes it close to impossible for unauthorised partiies to read credit card information.


We may obtain information about your general usage by using a cookie file which is stored in the hard drive of your computer. Visiting the site with your browser settings set to accept cookies lets us know you want to use our website and that you consent to the use of cookies. A cookie is a small amount of information that is sent to your browser from a web server and stores on your computer’s hard drive.

Cookies do not tell us email addresses or other personally identifiable information. We may use cookies to analyse visitor navigation on the site so we can improve our website, to store information on what products are in your shopping basket and to deliver targeted product recommendations.

If you do not accept cookies and you are having problems adding items to the shopping cart, you may need to change the settings to accept cookies to enable purchase, but this can be turned off again by you after the purchase.


The table below lists the cookies we collect and what information they store.

COOKIE name COOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.

To update the information we retain about you, please log in.


We will not pass on your details to third parties for marketing purposes unless you agreed to it. If you have opted out but have changed your mind and would now like to ‘opt in’, please email us at The only other circumstances in which we may share data with others is in the event of suspicion of fraudulent activity on this website.

From time to time we may use a third party provider to administer ads on our behalf on other websites. They may collect personally unidentifiable information about your navigation and visit to our website to target advertisements. This information is collected without personally identifiable information.


Address for postal correspondence and returns: 52 Ripley Gardens London SW14 8HF
Phone: 0208 876 4778

Knitwear designed in london.